The ºÚÁϳԹÏÍø (ºÚÁϳԹÏÍø) is the leading professional organization of public opinion and survey research professionals in the U.S., with members from academia, media, government, the non-profit sector and private industry.
ºÚÁϳԹÏÍø members embrace the principle that public opinion research is essential to a healthy democracy, providing information crucial to informed policymaking and giving voice to the nation’s beliefs, attitudes and desires. It promotes a better public understanding of this role, as well as the sound and ethical conduct and use of public opinion research.
Among many other resources and services, ºÚÁϳԹÏÍø:
- Provides educational opportunities in survey research for experienced and beginning researchers, journalists and others.
- Encourages researchers to adopt and promote high professional standards.
- Develops information for the  and public about how surveys are conducted, how to interpret them and how to judge their value.
- Produces resources on a range of survey and polling issues, such as our .
- Publishes the authoritative and influential peer-reviewed journalÂ
- ±Ê³Ü²ú±ô¾±²õ³ó±ð²õÌý, an online journal for survey practitioners
- Publishes the newÂ
- Supports seven chapters across the U.S.
- Hosts a vibrant  to find qualified candidates, as well as search for jobs in the field.
Find out  about what ºÚÁϳԹÏÍø has to offer public opinion and survey research professionals.