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About Us

The ºÚÁϳԹÏÍø (ºÚÁϳԹÏÍø) is the leading professional organization of public opinion and survey research professionals in the U.S., with members from academia, media, government, the non-profit sector and private industry.

ºÚÁϳԹÏÍø members embrace the principle that public opinion research is essential to a healthy democracy, providing information crucial to informed policymaking and giving voice to the nation’s beliefs, attitudes and desires. It promotes a better public understanding of this role, as well as the sound and ethical conduct and use of public opinion research.

Among many other resources and services, ºÚÁϳԹÏÍø:

  • Provides educational opportunities in survey research for experienced and beginning researchers, journalists and others.
  • Encourages researchers to adopt and promote high professional standards.
  • Develops information for the  and public about how surveys are conducted, how to interpret them and how to judge their value.
  • Produces resources on a range of survey and polling issues, such as our .
  • Publishes the authoritative and influential peer-reviewed journal 
  • ±Ê³Ü²ú±ô¾±²õ³ó±ð²õÌý, an online journal for survey practitioners
  • Publishes the new 
  • Supports seven chapters across the U.S.
  • Hosts a vibrant  to find qualified candidates, as well as search for jobs in the field.

Find out  about what ºÚÁϳԹÏÍø has to offer public opinion and survey research professionals.